Lack of Visibility: Not all people are aware of the benefits of using QR codes, so businesses need to ensure that their QR codes are easily discoverable on their website, social media profiles, and other marketing materials.

Misaligned Purpose: The main purpose of a QR code is to take you to another webpage or direct you to a specific location within the same site. If a business uses them incorrectly, such as directing people to an advertisement or trying to sell products through it, this can be frustrating for customers and harm sales.

Inadequate Security: Businesses should use secure QR codes that require a password or other form of authentication before allowing users to access the intended destination. Otherwise, unauthorized users may download sensitive data or enter personal information.

Lack of Usage Tracking: If businesses don't keep track of how many people scan their QR codes and where they go after scanning, it can be difficult for them to make informed decisions about which content to promote more frequently or which channels to use to reach their target audience.

Misuse of Social Media Platforms: While social media platforms are an important tool for reaching customers, businesses should ensure that their QR codes are used responsibly and not misused to drive traffic to unauthorized pages.

Inadequate Visuals: Visual cues can make a big difference in how people scan your QR code. Businesses should use visual elements such as images or videos that showcase products, services, or other relevant information.

Lack of Compatibility: Not all devices can scan QR codes, so businesses need to ensure their QR codes are compatible with a wide range of devices and operating systems. This can make it difficult for customers to scan your code and access the content they're looking for.